
Why Choose Us
We will obsess over your success, about your customers, and the success of your organization as much as you do. We are not like the other firms you know – we are not looking to land and expand - instead, we are looking to help you, show you what digital can do for you and we’re looking to empower you with knowledge to transform, we will help grow and mentor your technology leaders and help you wherever you need us to.
We are practitioners – we’ve already done and experienced what we are advising you on. We’ve got the bumps and bruises to prove it. We know what works, and what doesn’t – regardless of what the technology vendors may be telling you. We’ll always tell you what you need to know: the good, the bad and the ugly.
And, we'll challenge and inspire you to think differently. Einstein said “We can’t solve problems by using the same kind of thinking that created them.” Why are you still using the same technologies as you did before? Why are you working on projects like you did before - even though they were probably late and didn't deliver the results you had expected? Why are you not leveraging the advances in technology in recent years - and, why are you hanging on to tech that has disappointed you? Why are you not engaging with your customers like you do with the brands you use? Why can’t you and your employees have tech at work like the tech you have at home? You've probably considered some of these thoughts in passing - but, we'll show you how to evaluate these options and to derive real value.
Our Guiding Principles
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Trust: without it, nothing else really matters
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Live for the challenge; “No” doesn’t exist – there’s always a “Yes – if…”. Challenge the status-quo.
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Results count. Always add value. Sweat the small stuff. Earn it.
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Relationships matter. Respect. Humility. Customer service is king!
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Teamwork: it’s a global community and workforce, we’re stronger together.
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Motivate. Inspire. Educate.
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Think FIRST: Fast; Innovative; Responsive; Strategic; Transformative – always.

Our founder, Pradip is an innovative and high energy leader with a successful track record of pioneering digital strategies and transforming technology platforms. He is an award winning CIO: recognized by MIT, CIO magazine and one of Computer World’s "Premier 100 IT Leaders,“ with over 28 years of experience, and the last 15 as CIO and in executive management.
He has led the digital transformation for well-established MNC’s to PE-owned ventures to start-ups, with multi-industry experience in: investment, housing finance; multi-family/commercial real estate (CRE) & mortgage; community finance; property management; global telecommunications; eCommerce; manufacturing; media/advertising; NASA; federal government contracting and nation-wide NPOs.
From vision & strategy, to building high-performing teams, to engineering & execution, and operations/support, his extensive general management and IT experience also makes him an excellent communicator with executive boards and all facets of business
Pradip’s cross functional and cross industry knowledge is ideally suited to help organizations and clients who are looking to Digitally Transform themselves, leveraging a Cloud First, Mobile First, Automation, Analytics and Artificial Intelligence infused approach. Pradip has an impressive track record demonstrated by leading the digital transformation for an impressive spectrum of companies.
Pradip is a technology evangelist and mentor: He has delivered keynotes; spoken to large international audiences and served on expert panels in the USA, Europe, Asia and Australia. He is a regular guest speaker at universities (MBA programs); and provides mentoring/advice in digital transformation. Pradip was actively involved on the advisory boards/councils for some of the world's leading technology companies (Salesforce.com, Dell Boomi, Box.com), technology accelerators and start-ups.